As you know, in addition to optimizing your site for important keyphrases, the next step in successfully marketing your website are the “off-site” factors, like how many quality sites link to your site.
This post is an update of a post I did back in 2009. Back then, the three major directories to get listed in were Google, Yahoo and Bing. Since then, many more local business directories have come into being. It’s more important than ever to get your business listed in these directories because if it’s not, the chances of your site getting found when people search for what you offer plus a location.
So, step one; start with the “Big 3″
Next step; add or update your business on other business directories like:
Once you have your business listed, make the most of your listing by:
- Adding a well written business description (include your KEYWORDS)
- Adding photos and video
- Adding details about your business; services provided, hours, payments accepted, etc.
- Encourage Happy Customers to review your business online
- and on the “flip side” check your listings periodically (or setup some Google Alerts) so that you can respond quickly to any negative PR