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Search
Engine Optimization Audit
Do you have a beautifully designed website
that simply doesn't show up in the search engines
for your important keywords? Can your potential
clients not find you unless they know your exact
website address?
Search Engine Optimization Audit provides you
with a detailed report that will outline suggestions
for changes and updates to your website that will
improve your search engine rankings for keywords
important to your business. All of our SEO clients
are in the top 10 for their chosen keywords (most
are in the top 5.)
SEO Audit includes:
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Review of your current earch engine rankings
for current keywords
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Analysis of how often your keywords appear
on your site and if they are in the "right"
places for the search engines to index them.
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Research of
keyword popularity to find potential new
words/phrases and let you know what words
people are actually using in their online
searches.
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Review of your current site statistical
reports to let you know how people are currently
finding your website.
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Written recommendations on how to improve
your website rankings and usability
Inbound Links Review,
Research and Analysis
The search engines see every link coming to
your site from another site as a "vote"
for your site. Having lots of quality, relevant
incoming (inbound) links to your website can improve
your search engine rankings.
Inbound Links Review, Research and Analysis provides
you with information about which sites are currently
linking to your site, who is linking to your competitor's
sites, and where should you go to find good quality
sites to request a link to yours.
Link Research includes:
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A complete review of links currently coming
to your website
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A report of incoming links to your top competitors
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A detailed list of sites that we recommend
you request to link to your site
Pay Per Click Ads
Setup and Maintenance
What is the most effective form of advertising
today? Search Engine Advertising - like Google
AdWords and Yahoo Search Marketing. Unlike traditional
forms of advertising, using search engine advertising
guarantees that your ads appear to potential clients
at the exact moment they are searching for what
you offer.
Pay Per Click Ad Setup and Maintenance includes:
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Setting up your Pay Per Click advertising
account
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Researching keywords for cost per click and
ad position estimates
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Advising on keyword cost per click and daily
budget amounts
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Writing Ad Copy and Ad "landing page"
Setup
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Monthly monitoring and maintenance of Ads
(performance and statistics)
Email Marketing
Email marketing is one of the quickest, easiest
and least expensive ways to market to your target
audience. How can build your e-list? How can you
make sure not to get labeled as a SPAMer? What
are the best resources to use for eMail Marketing?
We provide consulting on all aspects of eMail
marketing. We can suggest software to use, train
you on how to use it or run the entire process
for you.
Other Internet
Marketing Services
What are the newest methods of internet
marketing? How can you best use the internet to
market your business?
We provide a variety of services to help you
promote your business online and get better, more
targeted, traffic to your website. This means
you have more potential clients finding you at
the moment when they are most ready to purchase
your products or services. Uploading your products,
services, events and other information into Google
Base and Froogle
are one of the methods we use to promote your
business online.
Eyes on the Web™
service packages
How do you keep track of all the data
necessary to analyze your website's effectiveness?
How do you know if your marketing efforts are
working as efficiently as they should? You keep
your Eyes on the Web™ - Ask Joanne can do
this for you!
Our Eyes on the Web™ service includes
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Monthly Review of your site's rankings in
major search engines for primary keywords
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Monthly Review of potential sites to request
incoming links from, or places to post informational
or other articles about your business, products
or services
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Review of your website statistical logs and
reports to determine where your website traffic
is coming from and how effective your advertising
campaigns are
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Monthly eMailed overview of the above analysis
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