Keyword
/ Key phrase Research:
Keyword research is the cornerstone of optimizing
your website to perform well in the search engines.
There are several tools that can be used to research
keywords. Here are two free keyword research tools:
Use these tools to help you broaden your viewpoint
on what phrases someone might enter into a search
engine when looking to find your products or services.
This is not a one-time-only step in optimizing
your site. Optimization is a cyclical process.
An even more comprehensive tool for keyword research
is to run a few Google
Adwords campaigns.
Why? When you run an ad campaign, you get detailed
feedback on how many times your ad appears for
a certain search word or phrase (number of impressions).
You also get feedback on how many times someone
who saw your ad "clicked-through" to
your site. You only pay for click-throughs and
not impressions.
You also get access to a keyword tool by Google
that not only gives you keyword suggestions, but
also gives you information on the popularity of
certain phrases and the level of competition for
that phrase. This is data that other services
charge hundreds of dollars per year for.
Using this data, you can then target and optimize
your website to perform better in the "organic"
search engine results - that is, the ones that
come up as natural, not sponsored (pay-per-click)
results.
For more information about keyword research and/or
Google Adwords, please contact me at info@askjoanne.com
or 203-364-0222.
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