Market Your Website
Marketing your website is
an on-going and multi-step process.
The first thing you need to make
sure of is that you've handled the basics of Search
Engine Optimization:
After these, you can target your
site for specific keywords related to your business,
see Ask
Joanne's SEO Services for more details.
In addition to having a well designed,
well optimized site, you need to pursue incoming
links from other relevant sites. If your focus
is on doing well on Google, you must also pursue
links from directories and other "expert"
sites.
Another great marketing tool is
a permission based email campaign of announcements
and newsletters. Constant
Contact is a great place to start. This service
allows you to manage your email distribution list
online, send customized templates, track how many
messages are opened and clicked-through. See Ask
Joanne's article on email marketing for more
information.
Make sure your website URL is on
all your paper correspondence, brochures, business
cards, etc.
Create an email
signature file with your website address.
More suggestions coming soon....
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