Ask Joanne's eNews
Targeted
Email Newsletters Show Continued Strength
Jakob Nielsen, the guru of Website Usability
has a new "alertbox" on
his website.
Summary:
E-newsletters that are informative, convenient, and timely are often preferred
over other media. However, a new study found that only 11% of newsletters
were read thoroughly, so layout and content scannability are paramount.
To learn more, please visit:
http://www.useit.com/alertbox/20040217.html
Until then, thank you for your
continued support,
Joanne
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