Ask Joanne's eNews

Permission Marketing by Seth Godin is a book that has completely changed my viewpoint on websites.

Godin states "Every commercial website should be set up to accomplish one goal. Your website should be 100% focused on signing up strangers to give you permission to market to them."

That's a pretty bold statement, but I have come to believe in the wisdom of it. We are in the midst of an attention crisis here in the US. Traditional marketing methods focus on interruption - grabbing as much of our attention as possible. However, the less free attention we have, the harder traditional marketers have to work to get us to pay attention.

Permission marketing, on the other hand, is exactly what it sounds like, you get permission from potential clients to educate them about your products and services. Permission marketing differs from traditional marketing in that it is:

* Anticipated
* Personal
* Relevant

By obtaining permission, your prospects anticipate hearing from you. Your messages to them are personal. Your messages to them are relevant, based on their needs and interests. Email is the ideal method to get started with permission marketing because it is non-invasive and very inexpensive to distribute.

For information about starting your own permission marketing email campaign, please contact us at info@askjoanne.com.

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